Recent Reviews
Do The Right Thing
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Former CEO, James Parker, takes us through Southwest's extraordinary history from its early battles to its post-9/11 crisis management to the people who make the airline what it is today. Read More 
Strategy and the Fat Smoker
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Many service firms act like fat smokers - they know what they should be doing, why they should do it, and often, even how to do it. So why don't they take action to change? Maister's book answers that question. Read More
Something For Nothing
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That Something for Nothing is more a conservative political discourse than Brian Tracy's usual self-help manual for business, sales or personal development is apparent right from the start. Read More
New Rules of Marketing and PR, The
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Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work? Read More
The Dip
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In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? The key is to know which projects and opportunities to focus on and which to quit. Read More
